Leandi Cohen

Content Strategy & Planning

Are you producing lots of content but not seeing the desired results? A well-defined content strategy can help your business reach its marketing objectives faster.

A content strategy will help you understand:

What content topics to focus on and why
Which marketing channels to focus on, and when to publish your content for maximum impact
How each piece of content fits into your marketing funnel and helps you achieve your goals
What the objective and follow-up offer for each content piece is

I will develop a content strategy to help you tell your story in the best possible way and reach your business objectives and provide you with a detailed execution plan, indicating which channels you should target with which key messages.

My content strategy service includes:

Auditing your current content to understand what is working well and where the gaps are
Working with internal teams to understand your business objectives and challenges
Conducting industry and competitor research to understand which content topics you should be focusing on to become a part of the conversation
Developing content themes and ideas that are aligned with your key messages and business objectives
Delivering a detailed content plan
Working with your content team to empower them to execute this strategy
Detailed analytics reports and insights, showing how your content is performing against key objectives set

Social Media Strategy & Management

Are your social media accounts in need of a revamp? A targeted social media strategy will help you make the most of every social post.

A carefully planned social media calendar will enable you to boost engagement and generate more leads/sales.

In developing your social media strategy I will:

Audit your current social accounts to determine their reach and impact
Determine which social platforms are best suited to your business
Advise on the best content formats for each platform
Provide a social media calendar template your team can use to create engaging posts

Full social media management is also available as an additional service. This will include:

Writing social posts
Posting to relevant social networks
Responding to comments/mentions
Reporting

SERVICES

Content Strategy & Planning

Social Media Strategy & Management

Copywriting

SERVICES

Content Strategy & Planning

Social Media Strategy & Management

Copywriting

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